{"id":756,"date":"2026-03-19T10:42:34","date_gmt":"2026-03-19T10:42:34","guid":{"rendered":"https:\/\/kursevikonverzacije.com\/blog\/exercise-phrasal-verbs-in-advertising-napredni\/"},"modified":"2026-03-19T10:49:04","modified_gmt":"2026-03-19T10:49:04","slug":"exercise-phrasal-verbs-in-advertising-napredni","status":"publish","type":"post","link":"https:\/\/kursevikonverzacije.com\/blog\/exercise-phrasal-verbs-in-advertising-napredni\/","title":{"rendered":"Exercise: Phrasal Verbs in Advertising (napredni)"},"content":{"rendered":"<div id=\"exercise-root\"><\/div>\n<p><script src=\"https:\/\/kursevikonverzacije.com\/blog\/js\/exercise-engine.js\"><\/script><\/p>\n<p><script>\ndocument.addEventListener('DOMContentLoaded', function () {\n    renderExercise('#exercise-root', {\n    \"type\": \"fill_in_blank\",\n    \"title\": \"Fill in the Blanks: Phrasal Verbs in Advertising\",\n    \"subtitle\": \"advanced level\",\n    \"items\": [\n        {\n            \"id\": \"1\",\n            \"sentence\": \"The new campaign is designed to ___ the brand's core values of sustainability.\",\n            \"answer\": \"play up\",\n            \"accepted\": [\"play up\", \"highlight\", \"emphasize\"],\n            \"explanation\": \"'Play up' means to emphasize or give special attention to something, often to make it seem more important.\"\n        },\n        {\n            \"id\": \"2\",\n            \"sentence\": \"We need to ___ a new strategy to reach younger demographics.\",\n            \"answer\": \"come up with\",\n            \"accepted\": [\"come up with\", \"develop\", \"formulate\"],\n            \"explanation\": \"'Come up with' means to think of or produce an idea, plan, or solution.\"\n        },\n        {\n            \"id\": \"3\",\n            \"sentence\": \"The initial ad concept didn't test well, so we had to ___ and start over.\",\n            \"answer\": \"go back to the drawing board\",\n            \"accepted\": [\"go back to the drawing board\", \"start again from scratch\"],\n            \"explanation\": \"'Go back to the drawing board' is an idiom meaning to start planning something again because the first plan failed.\"\n        },\n        {\n            \"id\": \"4\",\n            \"sentence\": \"The viral video successfully ___ a lot of positive buzz for the product launch.\",\n            \"answer\": \"drummed up\",\n            \"accepted\": [\"drummed up\", \"generated\", \"created\"],\n            \"explanation\": \"'Drum up' means to try to get support, interest, or business through active effort or promotion.\"\n        },\n        {\n            \"id\": \"5\",\n            \"sentence\": \"Our latest slogan aims to ___ the idea that luxury can be accessible.\",\n            \"answer\": \"get across\",\n            \"accepted\": [\"get across\", \"communicate\", \"convey\"],\n            \"explanation\": \"'Get across' means to successfully communicate an idea or message so that it is understood.\"\n        },\n        {\n            \"id\": \"6\",\n            \"sentence\": \"The celebrity endorsement really helped to ___ the message that the product is trustworthy.\",\n            \"answer\": \"back up\",\n            \"accepted\": [\"back up\", \"support\", \"reinforce\"],\n            \"explanation\": \"'Back up' means to support or confirm a statement, idea, or claim.\"\n        },\n        {\n            \"id\": \"7\",\n            \"sentence\": \"We decided to ___ the controversial ad after receiving numerous complaints.\",\n            \"answer\": \"pull\",\n            \"accepted\": [\"pull\", \"pull it\", \"withdraw\", \"take down\"],\n            \"explanation\": \"In advertising, to 'pull' an ad means to stop broadcasting or publishing it.\"\n        },\n        {\n            \"id\": \"8\",\n            \"sentence\": \"The teaser campaign is meant to ___ excitement before the full reveal next week.\",\n            \"answer\": \"build up\",\n            \"accepted\": [\"build up\", \"generate\", \"increase\"],\n            \"explanation\": \"'Build up' means to increase something gradually, often excitement, tension, or anticipation.\"\n        },\n        {\n            \"id\": \"9\",\n            \"sentence\": \"The marketing team will ___ the data from the focus groups before finalizing the concept.\",\n            \"answer\": \"zero in on\",\n            \"accepted\": [\"zero in on\", \"focus on\", \"concentrate on\"],\n            \"explanation\": \"'Zero in on' means to focus all your attention on one particular thing or person.\"\n        },\n        {\n            \"id\": \"10\",\n            \"sentence\": \"A good jingle should ___ in people's minds long after they've heard it.\",\n            \"answer\": \"stick\",\n            \"accepted\": [\"stick\", \"stick around\", \"remain\", \"linger\"],\n            \"explanation\": \"In this context, 'stick' means to remain in someone's memory or mind.\"\n        }\n    ]\n});\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[70],"class_list":["post-756","post","type-post","status-publish","format-standard","hentry","category-poslovni-engleski","tag-phrasal-verbs-in-advertising"],"_links":{"self":[{"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/posts\/756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/comments?post=756"}],"version-history":[{"count":1,"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/posts\/756\/revisions"}],"predecessor-version":[{"id":759,"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/posts\/756\/revisions\/759"}],"wp:attachment":[{"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/media?parent=756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/categories?post=756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kursevikonverzacije.com\/blog\/wp-json\/wp\/v2\/tags?post=756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}